Privacy Policy

This Privacy Policy explains how Apex handles information when you use the Apex mobile application (the App).

Effective date: 6 August 2026

The short version

Apex uses the iPhone camera during a workout to count exercise repetitions. Camera frames and face observations are processed only on your device and in real time. Apex does not record or upload video or photos, identify you, create a face template or biometric profile, or store camera frames or facial-landmark data.

We use the information needed to provide an account, save your workout progress, deliver requested emails, and operate subscriptions. We do not sell personal data or use camera data for advertising, marketing, or data mining.

Information we handle

Depending on the features you choose, Apex may handle:

Information	Why we use it
Account information: email address, display name, authentication provider and account identifier	To create and secure your account, sign you in, and provide support.
Profile information: date of birth and activity level, if you provide them	To personalize the App experience.
Workout and progress information: repetitions, sets, duration, completed-workout date, streaks, achievements, and challenge participation	To show results, history, progress, and challenges.
Camera data	To count repetitions during an active workout. It is processed locally and temporarily only; we do not collect, retain, or transmit it.
Apple Health information, if you choose to connect Apple Health	To write or access only the HealthKit categories you expressly authorize for the feature you request. Apex does not use HealthKit data for advertising or sell it.
Subscription status and purchase information supplied by Apple	To provide paid features and manage your entitlement. Apple processes payment information; Apex does not receive your full payment-card number.
Communications: your email address and the contents of support requests or account emails	To send verification codes, password-reset emails, service messages, and respond to you.

If you choose Sign in with Apple or Google, the provider sends the account details that you authorize it to share. Apple may provide a private relay email address instead of your personal email address.

Camera and face-motion tracking

The App requests camera permission only to run camera-based workouts. While a workout is active, its on-device Vision processing may detect that a face is present and measure its position or size in the current frame to infer movement. This is face detection and movement tracking, not facial recognition.

The App does not retain images, video, camera frames, facial landmarks, face embeddings, or a biometric identifier. No camera frames or facial observations are sent to our servers, Resend, Apple Health, advertisers, analytics providers, or any other third party. You can refuse or revoke camera permission in iOS Settings; camera-tracked workouts will then be unavailable.

How we use information and our legal bases

For people in the EEA, UK, or Switzerland, we process personal data where necessary to perform our contract with you (providing the App, account, workout history, and subscription), for our legitimate interests (security, preventing misuse, and responding to support requests), to comply with legal obligations, or with your consent where required. You may withdraw consent by changing the relevant device or App setting; this does not affect processing already performed.

When we share information

We share information only as needed to run Apex:

Resend sends transactional emails such as verification codes and password-reset emails on our behalf. It receives the recipient email address and the contents needed to deliver that email.
Apple provides App Store purchases, Sign in with Apple, push-notification delivery, and, if you opt in, Apple Health. Its handling is governed by Apple’s own terms and privacy practices.
Google, if you select Google sign-in, processes that sign-in according to the information and permissions you authorize.
Service providers that host or secure account and workout data may process it solely under our instructions and for operating Apex.

We require service providers to protect information consistently with this Policy. We may also disclose information when required by law or to protect the security, rights, and safety of Apex, users, or others. We do not sell personal data, run third-party advertising in Apex, or share camera data.

Retention and deletion

We retain account, profile, and saved workout information while your account remains active, then delete or anonymize it within a reasonable period after account deletion unless a longer period is required by law or needed to resolve a dispute, prevent fraud, or keep necessary financial records. Transactional-email records are retained only as long as reasonably necessary for delivery, security, and troubleshooting.

You can request deletion of your account and associated Apex data through Settings → Delete Account when that control is available, or by emailing us at [support email]. Deleting an Apex account does not cancel an App Store subscription; manage or cancel subscriptions in your Apple ID subscription settings. Information written to Apple Health is controlled by Apple Health and can be managed there.

Your privacy rights

Subject to applicable law, you may ask to access, correct, delete, restrict, or receive a portable copy of your personal data, or object to certain processing. To make a request, contact support@ap3x-fit.com. We may need to verify your identity before responding.

If the GDPR applies to you, you may also complain to the data-protection authority in your country of residence, workplace, or the place of the alleged infringement. Our lead supervisory authority is the Czech Office for Personal Data Protection (ÚOOÚ).

Children

Apex is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child under 16 has provided personal information, contact us so that we can delete it.

Security

We use reasonable technical and organizational measures to protect information. No method of storage or transmission is completely secure, however, and we cannot guarantee absolute security.

Changes to this Policy

We may update this Policy when the App or applicable law changes. We will post the updated version in the App and revise the effective date. If a change is material, we will provide additional notice where required by law.

Contact and controller

The controller of personal data under this Policy is Mykhailo Pashynskyi, a self-employed entrepreneur registered in the Czech Republic. For privacy questions or requests, contact support@ap3x-fit.com.

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